About Landal
Landal - Holiday breaks in nature
Landal is the largest exclusive holiday park rental organisation in the Netherlands and an international leader in the management, operation and rental of holiday parks.
Landal operates at over 300 holiday destinations in 11 countries, namely the Netherlands, Belgium, Luxembourg, Germany, Denmark, Britain, Austria, Switzerland, the Czech Republic, France and Spain. All holiday parks are located in the most beautiful spots in nature. Nature, peace, space and high-quality holiday parks are the main motivations for guests to choose to stay at Landal.
In April 2023, after a long procedure, the Dutch Consumer and Market Authority (ACM) gave the green light to the merger of Roompot and Landal GreenParks, after previously obtaining approval from European competition authorities. Together, Roompot and Landal GreenParks offer unforgettable holidays at 305 holiday destinations in 11 European countries. Both holiday providers will form one organisation, offering the most versatile and highest-quality holiday choice to their guests.
The new Landal - the merged Roompot and Landal GreenParks - will have a central, international headquarters in Amsterdam by 2025. The new headquarters provides space to further professionalise the organisation and work towards a future centred on cooperation and connection - all with the aim of becoming the undisputed European market leader in holidays in nature.
The move to a single international headquarters will enable more efficient collaboration and stronger connections with colleagues both in the Netherlands and internationally, including the teams working in the holiday parks across countries. There will be a new Landal website offering the full range of holiday parks.
The new Landal brand
Landal is the new brand created by the merger of Roompot and Landal GreenParks. It is a leader in varied holidays and accommodation in Europe. As an expert and innovative host, Landal offers every guest unforgettable holiday experiences in over 30,000 highly varied accommodations at more than 300 beautiful holiday locations in 11 countries.
The new purpose 'Give everyone the freedom to find their Happy Place' guides the new brand. The new logo has a clear link to 'taking a break' and is symbolic of what the company stands for. Guests will see the new brand and logo appear on the landscape from 2025. The mascots Koos and Bollo are friends.
There are four core values at Landal: ‘Feel at home’, ‘Together as one’, ‘Discover your nature’ and ‘Focus on what matters’.These values shape both the culture and the brand, ensuring that guests, colleagues and partners always feel at home and welcome. Landal creates a safe and trusted environment where everyone supports each other, encourages curiosity and prioritises what really matters, such as a sustainable future and personal happiness.
More information at landal.co.uk and roompot.com
The Landal brand also includes the brand names: Hof van Saksen, Landal Camping, Landal Business Line and Landal Makelaardij. Vakantiemakelaar and Roompot Real Estate.
ESG policy brought together in six programmes
ESG stands for Environment, Social and Governance. So focusing on environmental impact, societal impact and good governance. The term is used to describe how organisations handle their responsibility for people, the environment and society. How they can contribute to a better world, by working in a sustainable and fair way.
The topics through which Landal can make an impact in further sustainability have been brought together in six programmes.
- Carbon Countdown: aimed at reducing carbon emissions and reducing climate impact. This programme focuses on saving energy, using renewable energy and reducing greenhouse gases.
- Waste Warrior: reducing waste by being more conscious of materials and products. For example recycling, preventing waste and promoting reuse.
- Nature Nurture: protecting and restoring nature. It focuses on biodiversity and encouraging positive attitudes towards nature and the environment.
- Work Wellness: is focused on the well-being and health of our employees, through a safe, healthy and inclusive workplace and provides support in the areas of physical and mental health.
- Destination Care: is committed to the environment in which our parks and offices operate and creating positive impact in the region.
- Conscious Business: is about responsible and ethical business. The programme includes transparent governance, fair business practices and taking responsibility for the impact of business decisions.
Partner Natuurmonumenten
Landal and Natuurmonumenten have had a partnership for 20 years and developed many successful projects together, including several tree-planting events, nature education and a wildflower campaign to draw attention to biodiversity in nature. In 2020, Landal Marker Wadden opened on the main island of the Marker Wadden archipelago created by Natuurmonumenten and Rijkswaterstaat. Landal rents out four sustainable island cottages here, the proceeds of which are entirely returned to nature.
Landal is also co-headline sponsor of OERRR, Natuurmonumenten's children's programme. Landal makes over 100 mini holidays available to families each year through the Princess Máxima Centre, a paediatric oncology centre in the Netherlands. Similar projects are also under way abroad, such as with the organisation Nestwärme in Germany and Natuurpunt.be in Belgium.
Investing in a holiday home
Landal rents out some 30,000 holiday homes. Most of these are privately owned; investors, investors or people who want to save for a rainy day. They rent out their recreational home through Landal, receive a financial return in return and can also stay in their home themselves for several weeks a year. Landal relieves the property owner in terms of rental, park operation, administration and maintenance.Investing in a property at a Landal park is choosing high quality, a reliable rental partner and a good occupancy rate. In this way, returns also develop in the long term. Investing at Landal means investing in green: the holiday homes are always in a unique location in nature. People are also investing in a sustainable brand, having been voted the most sustainable travel brand in the Netherlands in the Sustainable Brand Index within the 'Travel and Leisure' category seven times in a row.
Largest broker of leisure properties
The committed and professional teams of Landal Makelaardij, Vakantiemakelaar and Roompot Real Estate provide advice and guidance on the purchase and sale of recreational real estate, both on existing and newly developed holiday parks.
Landal an authority
Landal has been involved in the development and operation of leisure parks since 1954 and over the years it has accumulated plenty of experience and expertise in the design and construction of holiday parks, accommodation, amenities and facilities. In the orientation phase for landowners, developers and investors, Landal is an excellent partner at home and abroad.Consumer behaviour at home and abroad, the Landal database with millions of holiday spending profiles and preferences and trend-watchers from the industry enable Landal to shape the holiday parks of the future. Landal translates consumer requirements, purchasing and economies of scale, laws and regulations, experience in technology and maintenance, ex and interior concepts for accommodation and facilities, hospitality concepts and innovative designs in various areas, into according to a project-based interpretation.
Regional anchoring
Landal works closely with local entrepreneurs in the vicinity of its holiday parks, such as hospitality, retail, museums and day recreation, and is also actively involved in promoting them. This provides interesting employment opportunities and increases engagement with the park. Because of this anchoring in the region, the local spin-off is significant.
Hospitality is in our DNA The strength of Landal lies in its employees, approximately 5,000 employees work at the parks and the various office locations in the Netherlands, Germany, Denmark and the UK. They make every effort to offer guests an unforgettable holiday, continue to surprise and exceed expectations. Guest-friendliness is paramount.
This is also what sets Landal apart from other providers.As a result, guests are so satisfied that they recommend a stay at Landal to family and friends and around 6 out of 10 guests will return to the same or another Landal holiday park within three years.
Awards and honours
Landal's efforts are not going unnoticed. Some of the public and professional awards:
2024
Hof van Saksen: Best Learning Company recreation 2024/25
Landal UK: British Travel Award - Best company for UK parks and Lodges
SBI most sustainable holiday park provider (for 7th time)
Hof van Saksen: Benelux's most innovative holiday park 2024
Timo Loozen of Landal Hoog Vaals and Sanne Gruntjes of Landal Domein De Schatberg are Talent Recreation (De Horecabond)
2023
Landal Christmas parade Valkenburg most beautiful in Europe - CNN
Landal Rabbit Hill: nicest catering team
Maaike van der Molen of Landal Drentse Lagune Talent Recreation (FNV)
Dutch Interactive Award
SBI most sustainable holiday park provider (for 6th time)
Zoover Award - Landal de Waufsberg Gold. Landal Rabbit Hill, Miggelenberg and Heideheuvel Silver
4 x Kids Vakantiegids Awards
2022
Best Website - Hotels and accommodation - Webawards
SBI most sustainable holiday park provider (for 5th time)
Foodservice Award (for 2nd time)
Zoover Award - Landal de Waufsberg Gold
For the most up-to-date overview, visit www.landal.nl/awards
