Introducing Landal’s Fresh New Look for Guest Communication
Landal GreenParks and Roompot, Europe’s leading providers of holidays in nature, are taking the next step in their transformation into one Landal. Following a successful internal rollout, guests will begin to see the first visual elements of the new brand identity starting 10th March 2025.
With a vision to lead European nature holidays, the company has been working for months to unify its brand, organisation, and systems. Now, this refreshed identity will extend to guest communication across websites, social media, apps, and emails, bringing together a seamless and recognisable experience.
Stepping into the new phase of brand rollout
From 10th March 2025, guests across all countries and languages will see Landal’s new logo featured on various online platforms, including the official website, Facebook, Instagram, the Landal app, and guest emails. The logo, colour palette, and font will now align with the new brand identity, while the structure and content of the information will remain unchanged.
Then, between 24th and 27th March 2025, six Roompot resorts in Belgium and Germany will undergo a full branding update, with new flags, welcome signs, and park flyers reflecting the refreshed identity.
The resorts include Landal Hillview Resort Grandvoir and Landal Park Eksel in Belgium, as well as Landal Ferienresorts Bad Bentheim, Landal Ferienresort Cochem, Landal Hansa Park Resort am Meer, and Landal Hafendorf Rheinsberg in Germany.
Information for guests
Guests with bookings at the six Roompot resorts listed above from 27 March 2025 onward, as well as those interacting with Landal’s platforms, will be informed about the new branding.
This will be communicated through brief notifications on the website, app, and social media, ensuring guests know what to expect from the refreshed brand experience.
