Landal and Alps Resorts Enter Strategic Partnership

Landal welcomes ten new destinations in Austria

Landal has joined forces with Alps Resorts in a strategic partnership that combines decades of expertise in nature-focused holiday experiences with premium Alpine accommodation and service. Landal, renowned for its high-quality holiday parks set in scenic natural environments, now partners with Alps Resorts, a leader in exclusive stays and exceptional hospitality in the heart of the Alps.

With the addition of ten Alps Resorts, Landal will be able to offer guests a total of 25 winter sports destinations. ​ The new resorts are located in Carinthia, Salzburger Land, Vorarlberg, Tyrol, and Styria offering premium accommodation set amid spectacular landscapes and provide holiday experiences for everyone, from skiing and snowboarding to summer adventures close to nature such as hiking and mountain biking. 

“With Alps Resorts, we have found an experienced and like-minded partner that enables us to add some of Austria’s most impressive Alpine destinations to our offering. This partnership strengthens our portfolio of exclusive accommodation as well as both companies’ expertise in leisure and holiday park management. 

“Our Landal resorts are highly popular, particularly due to their prime locations. Many have direct access to ski slopes and hiking areas. High-quality facilities such as restaurants, kids' clubs, and swimming pools, as well as the luxury and privacy our guests enjoy, also greatly contribute to their appeal.” says Mikael Andersson, CEO of Landal. 

The new destinations are in some of the most beautiful winter sports areas and offer a perfect blend of modern Alpine chic and traditional comfort. The accommodation, suitable for up to ten guests, feature high-end furnishings and a cosy atmosphere that’s ideal for nature lovers, adventurers, and families alike.

Thomas Payr, Managing Director of Alps Resorts, says: “With Landal, we have a reliable partner whose extensive database and strong international marketing perfectly complement our business. Together, we aim to further increase brand awareness, especially in the Benelux region. Our in-vestors also welcome this partnership with a trustworthy long-term partner. We are excited to offer some of our top resorts through Landal and look forward to a successful and long-lasting collaboration.”

The following destinations will be bookable via Landal from May onwards:

Naturchalets Turracher Höhe, Turrach Suites 410, Alpendorf Dachstein West, Kreischberg Chalets, Carpe Solem Rauris, Bergresort Zugspitze Ehrwald, Dorfresort Kitzbühel, Bergresort Gerlitzen, Bergresort Tauernblick, and Montafon Suites Schruns. About Landal

Landal is the new brand resulting from the merger of Roompot and Landal GreenParks. It is a leader in wide ranging holidays and accommodations in Europe. As a professional and innovative host, Landal offers every guest unforgettable holiday experiences in more than 30,000 highly varied accommodations at more than 300 beautiful holiday locations in thirteen countries.

With a great diversity of destinations, accommodation types and holiday options, Landal offers something special to suit every preference and budget, from beach houses to designer villas, and from glamping to beautiful lodges and luxury chalets. This gives the annual 5.5 million guests an unprecedented number of holiday options, and in all seasons.

Driven by the purpose "We give everyone the freedom to find their happy place", Landal aims for further international growth and is committed to creating a better environment. Thanks to an active sustainability policy, the parks are Green Key certified. Together with their 5,000 colleagues at all destinations and offices, they ensure that every guest finds their happy place at Landal.

At Landal, they act according to four core values: "Feel at home", "Together as one", "Discover your nature" and "Focus on what matters". These values shape both the culture and the brand, ensuring that guests, colleagues and partners always feel at home and welcome. Landal creates a safe and trusted environment where everyone supports each other, encourages curiosity and prioritises what really matters, such as a sustainable future and personal happiness. More information at landal.com and roompot.com